Consumers are using their mobile devices to visit websites in steadily increasing numbers. As consumer behavior changes, businesses must learn to adapt. This is why it is critical for businesses to create mobile website. Here is a list of 10 best practices for building a mobile site:
1. Design your site to load fast: Mobile users are usually trying to squeeze in their Internet activity as they rush through their day. Assist them by designing your website to load quickly. Condense large text and compress the images so they load quicker.
2. Keep navigation simple: Clear and simple navigation will make it easy for your customers to find what you need. Don’t use any more than seven links per navigation page. For complex sites, use a prominently displayed search box. Clear home and back buttons will also help users navigate between pages.
3. Be Finger-friendly: People operate their smartphones with their fingers and thumbs. Design your mobile website so people with big hands can interact easily by using large buttons with plenty of space in between.
4. Make it easy to read: To be mobile-friendly, your website should be readable without causing eye strain. Many customers will be using their device in low lighting. Create a contrast between the text and the background. Also, fit your content to the screen so it can be read without zooming and pinching.
5. Be accessible across all mobile devices: Your site should work on any mobile device. Don’t use Flash, as it doesn’t work on all devices. HTML5 is the best choice for animation and interactivity. Adapt your mobile site for horizontal and vertical orientations, and make sure users stay in the same place when changing orientation.
6. Make conversions easy: Your customers want to be able to use your mobile site without a mouse or keyboard. Keep the steps for completing a transaction to a minimum. Restrict content to information that aids in conversion, like product details.
7. Make your site local: Be sure to include functionality that makes it easy for customers to find you. Display store locator and an address in predominantly on your landing page. Use GPS to personalize maps and directions. Also, let users check if the item they are looking for is in stock.
8. Create a seamless experience: Allow your customers to save the contents of their shopping carts as well as their product searches. Make your key features identical across the site as much as you can.
9. Use mobile redirects: Mobile redirect is a code that recognizes if a visitor is on a mobile device, and will redirect them to a mobile-friendly website version. Make it easy for users to go back and forth between the mobile and desktop versions.
10. Be user-centric: Make sure optimization, testing, and mobile web development is ongoing. Test the site before implementing, especially if your site is complex. Most importantly, pay attention to what you audience is telling you, either through words or behavior, and adapt accordingly.
Mobile devices are the future for Internet surfing. To capture the most prospects possible, your business website must go mobile.
Author Bio: Smruti Ranjan is a Mobile application developer from India. He has been working since last 7 years on Mobile development. He writes about Blogging, Mobile Application Development Tips and Tricks, Android Development Tutorial for beginners and latest technology on his blog at Techblogon.