Importance of Alexa Ranking

| October 18, 2012 | 0 Comments

Importance of Alexa RankingAlexa, every webmaster/site owner must be aware about it. It is a website traffic monitoring system that works by analyzing traffic data that is collected from various sources. This sources include both the Alexa toolbar and an integrated Alexa app that webmasters can place on their web pages that report back to Alexa on who and how many are visiting your site.  It’s exactly opposite to Google page rank when compared in the ranking number. Google’s Pagerank goes from #1 to #10, where 10 is the highest rank. In Alexa, Rank #1 is considered as the highest. Facebook is ranked #1 and Google is on #2 and so on. Epic Magazine once was on #98,000 but dropped to #200,000 while it was down. This article will outline how the Alexa ranking system works and how it can be used for your advantage.

The Basics of Alexa

Alexa is kind of a measurement tool, it measures the flow of web traffic to a website and makes its projections accordingly. Alexa can be considered as a “poll of the internet”. It collects data mostly from its own tools. It doesn’t show you you the accurate number of visitors or web traffic as Google Analytics does, but Alexa does what it has to do. While Alexa may only be monitoring 10% of web traffic at any one time, this is a large enough cross-section to accurately determine the rank of most larger websites (Facebook for example, measures #1 in both instances).

How Alexa can Help You

As we  mentioned earlier, Facebook is the #1 on Alexa as it the most used online site in the whole world. Now, if you have a site that is in #1000s in Alexa, your site will be considered as legit and any advertiser approaching you, will atleast once check your site statistics. A site with such a rank will surely have more value than others. This is an important advantage of Alexa we came to know from some of our fellow website owners. Not only that Alexa also has a variety of other tools to monitor incoming traffic sources and others which help the user to determine how well their site is doing and whether it is attracting visitors or not. Other services include the ability to view current hot search results by search engine, the option of viewing which sites are linking to you and from where your inbound traffic is coming and other general information about current traffic patterns, all provided via Alexa’s Web Information Service.

Boost Your Rank

There are various steps to boost your site’s ranking and become more visible in the eyes of search engines. We have an article where we had discussed the Epic Ways to improve Alexa Rank.  One of the best options to help with this is Alexa’s browser toolbar, which collects information about sites you visit – including your own.  Whenever you are making changes/edits to your site and refreshing, this toolbar will collect that information and use it to raise your site’s traffic rank.  There is also an Alexa script that can be added to any site or page that will report all traffic back to Alexa for proper indexing and ranking.

What Is My Rank?

You can find the ranking of your site or any page on your site by using this url: or you can use Alexa Multiple Rank Checker offered by Pingler, which will allow you to check your sites (and those of your competitors): you can compare up to ten different sites at once to determine the specific rankings of each. With this information in hand, you can start to determine what further steps you need to take to improve your Alexa ranking to catch up your competitors. Alexa rankings won’t work for new sites. Alexa’s site ranking may not be 100 percent accurate but it is important for us to have an idea about our site.

You can share your Alexa ranks in the comments below, let’s see who has the highest rank among our visitors.

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About the Author:

Epic Editorial Staff is a team of people who manages every bit of Epic Magazine's content. The team is led by Harikrishna Nair, who is also responsible for the design and social attention of the site.
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